Google Pros and Cons Structured Data for Product Reviews

Hi to all, in this article I am going to tell you all about Google pros and cons structured data for product reviews.

Recently Google search console has announced the latest Pros and Cons Schema data for website owners and Bloggers who share Product reviews in their websites.

Why Pros & Cons are Necessary ?

The product reviews are very important for the users researching for buying the product and almost of all the product reviews contain a pros and cons section, it is trendy in the product review, so we need to add this pros and cons schema code inside the product review pages, which provides high organic traffic.

Now google have chosen to highlight the pros and cons in the product review snippets in google search results. So, now you can tell google about your pros and cons of your product using the Pros and Cons Structured Data.

And for an examples of the pros and cons structure data in product reviews, you can see the below provided image.

After successful adding the schema inside your webpages, you can verify it by using Google Rich Results Tool. By using this test tool you can find any errors there in your webpage due to schema code.

Currently Pros and Cons structured data schema is available in Dutch, English, French, German, Italian, Japanese, Polish, Portuguese, Spanish and in all countries where the google search is available.

Basically it is not mandatory to add the pros and cons schema code inside your webpage, as google will understand pros and cons without the schema code but if you add the code inside your website then it will be very very helpful google bots to understand the information clearly.

And you need to keep in mid that only editorial product review webpages are eligible for this pros and cons in search and this means that you can only use this schema code in product review webpages only.

You can copy the below provided Pros and Cons Structured Data schema code and paste it in your webpage

<script type="application/ld+json">
      {
        "@context": "http://schema.org",
        "@type": "Product",
        "name": "Cheese Knife Pro",
        "review": {
          "@type": "Review",
          "name": "Cheese Knife Pro review",
          "author": {
            "@type": "Person",
            "name": "Pascal Van Cleeff"
          },
          "positiveNotes": {
            "@type": "ItemList",
            "itemListElement": [
              {
                "@type": "ListItem",
                "position": 1,
                "name": "Consistent results"
              },
              {
                "@type": "ListItem",
                "position": 2,
                "name": "Still sharp after many uses"
              }
            ]
          },
          "negativeNotes": {
            "@type": "ItemList",
            "itemListElement": [
              {
                "@type": "ListItem",
                "position": 1,
                "name": "No child protection"
              },
              {
                "@type": "ListItem",
                "position": 2,
                "name": "Lacking advanced features"
              }
            ]
          }
        }
      }
    </script>

You can read this pros and cons official announcement from the google by just clicking on the below link.

Click Here

Conclusion

I hope that you all understood about the new update from google search console regarding Pros and Cons structured data tool and if you have any doubts regarding this, please let me know through contact page or mail us.